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Rickey smiley morning show cast.
This is not a surprising move.
Headkrack family
Urban One, which owns Smiley’s show, moved Smiley onto dozens of Tom Joyner’s former R&B stations last year. (Joyner retired.) But management kept him on Hot because his ratings were so strong in what had been his home market.
Unfortunately for Smiley, Hot’s ratings took a major nosedive during the pandemic.
Smiley ranked 12th (2.8) in the most recent Nielsen monthly ratings book overall and in eighth place (4.4) in the 18-to-34-year-old demographic. Smiley was in the top two or three in that demo just two years ago.
Hot’s target audience is between the ages of 18 to 34 while Classix gears itself for those between ages of 35 and 64.
Paul Anderson, Headkrack’s agent, said his morning show is now on dozens of stations nationwide in markets such as Chicago, Washington D.C., Dallas and Philadelphia.
“We couldn’t be more pleased with the partnership with Urban One and Reach,” he said.
“Headkrack is a very unusual mix of right brain and left brain. He has an extraordinary capacity for creativity and productivity.”
Headkrack, whose real name is Les
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