2005 super bowl halftime show

Kendrick Lamar wants his Super Bowl halftime show to be a reminder about rap music and its overall impact on the music world.

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But it will also be validation that, be it because of his Grammy Award-winning talent or his lingering beef with Drake that inspired the monster hit, "Not Like Us," Lamar is reaching a new level of mainstream fame now.

This is what it means today to headline a Super Bowl halftime show like Lamar, 37, will at Super Bowl 59 in New Orleans on Sunday, Feb.

9. Just three years ago, he played a secondary role at the star-studded Super Bowl 57 halftime show featuring Dr. Dre, Snoop Dogg, Eminem, 50 Cent and Mary J. Blige. This fall, he'll join a club with Beyonce, The Rolling Stones, Prince, Michael Jackson, Paul McCartney and more legends of the music world that have turned the Super Bowl halftime show into almost a rite of passage for the biggest stars.

Lamar is the latest to be tapped by Jay-Z, Roc Nation and Apple Music after the entities took over production of this event

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