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The CHA MEGA Show is the only place you can conduct a year's worth of business in SIX days and be part of the largest global creative arts marketplace in North....
Description of Event: The Craft and Hobby Association (CHA) 2016 Conference and Trade Show (CHA MEGA Show) is the largest craft trade marketplace in the.
The Craft Hobby Association has a New Name, New Staff, and a New Show
In late January, I attended Creativation in Phoenix. Formerly known as the CHA Mega Show, the new title for the trade event is part of a complete rebranding of the Craft Hobby Association.
On the last day of the show, Mark Hill, the recently-appointed CEO of the organization, also revealed the group’s new name–Association for Creative Industries (AFCI.) Members of the association’s board of directors worked with a research and branding firm for over a year to redefine their mission, benefits, and visual identity.
One of the show’s goals was to help attendees discover new trends and new options for their shops or maker spaces, like this splatter booth inspired by Pinspiration in Arizona, sponsored by 3M.
Choosing to distance itself from the hobby industry and align itself with creativity rather than craft, the organizers feel that the new name better represents the members it serves.
On Saturday, attendees had the option of attending the Creativation Celebration ($100 per person, with benefits
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